Our founder, Sri P.J. Joseph belonging to the Kainady family of Kuttanad, the rice bowl of Kerala, migrated to the virgin lands of Malabar and made a name in being an accomplished rubber planter. Always an enthusiast in new plantation crops and technique, he was actively involved in collecting Green pepper, to be specially processed and dried retaining its green color giving highly remunerative rates to the farmers. He was also instrumental in introducing Cocoa plantation to the low lands of Kerala where it is now found more productive than in the Wynad High lands, where it was originally planted.

Sri. P.J. Joseph was the foremost leader of farmers in North Kerala during his lifetime and was closely associated with prominent political leaders like E John Jacob, K.M. Mani etc. who were the main advocates of farmers in the region. He also served a stint as a Director of The rubber Board.Now the family owns extensive Plantations of Rubber, Cocoa, Pepper, Coconut etc.