about us

The origin of the Josco group goes back to the days when the late Mr. P.J. Joseph, an enterprising planter started extensive rubber plantations in early 1940's in Thamaraserry in Calicut district of Kerala and diversified into other crops like coconut, pepper, cocoa etc. In 1972, his vision and zeal saw the establishment of manufacturing unit s in Calicut and Pondicherry that made rubber flip flops. The first unit was started with an annual capacity of 0.9 million pairs of flip flops in Calicut.

Josco started its operations under the two main brands of footwear Fischer and Miami Cushion. Fischer and Miami Cushion were pioneers in rubber flip flops and took top position in the South Indian market thanks to high quality, comfort, durability and reasonable price.

Josco’s endeavor has always been to adhere to high quality, from the stage of raw material procurement to final stage of packing and dispatching. The recognition for high quality standards came in 1997, the Silver Jubilee year when Josco won the International Business Excellence award Though the main business has been in rubber foot wear, Josco expanded its footwear business into manufacturing of PVC, PU, EVA and Stuck On footwear over the years. New factories were set up in Kerala and Pondicherry. They serve markets like South India and the Middle East.

In 2000, Josco started a premium brand of footwear named Methyz (Methiyadi) with unique design registered in India and several international markets. It was an instant hit with the youth of countries like India, Australia, Spain, Portugal, France, Japan, Italy, North America, Israel etc. As part of business expansion, Josco ventured into direct distribution of footwear, having depots in several parts of Kerala, Tamil Nadu and Karnataka., serving close to 10,000 footwear retail outlets. With its brand, Methyz, Josco forayed into the retail sector. The Methiyadi Stop is an innovative retail concept introduced by Josco in 2010 to sell the unique Methyz brand of footwear.

Josco has also always contributed to social causes. It set up the Fischer Karunyavarsham Trust in 1997 along with its distributors and retail partners to provide financial support to needy cancer patients. In the same year, Josco set up Fischer Excellence Award for a period of ten years, recognizing academic excellence of students belonging to the weaker sections of society. Students were awarded a sum of one lakh rupees each for higher studies.

In memory of founding father, late Mr. P.J. Joseph, it has also set up Harithavidya in Thamaraserry, Calicut which is a resource centre for farmer training and advocacy. Today, the Josco group is being managed ably by the second and third generation of the Kainady family, children and grandchildren of Mr. P.J. Joseph.

International Business
Excellence Award,

conferred on our Silver Jubilee year in 1997 .

Our brands




the finer side of walking

miami cushion

quality in variety

Urban Edge